Are Apple Product Launches Crashing to Earth?

Crave on CNET.co.uk talks about the talk of over-hype at the last Apple event, where the Amazing Leather Case of Awesomeness made its appearance with a Jobsian flourish. It got me wondering whether or not there was more planned for this announcement that was delayed at the last minute. Probably not, given the downplaying that happened on the invitation itself, and given that Apple is so eager to move to an all-Intel line-up that they'll even upgrade CPUs in the MacBook Pro without upping prices. And I guess it really did merit an in-person intro for something like the Mini's switch to Intel, so it makes sense to throw in a couple of new iPod products that are in the hopper just to round it out and bump it longer than 30 minutes.

I'm still wondering what they're going going to call the Intel-ized iBook. The MacBook Amateur? The iBook "Core Solo"? The MacPamphlet? Given that the "Power" part of the name was taken out because it referred to the old CPU, I think it's likely that the more interesting conjecture is what they're going to call the revamped desktops (and whether they'll get an enclosure overhaul at the same time). "iBook" will likely stay, but "Power Macintosh" has got to go, leaving them with a bit of a dilemma. Do they add a new prefix, or just stick with "Macintosh"? No Mac since the original 128k and 512k models has been simply "Macintosh", so it seems likely they'll make up something new, but what?